Meghan Markle’s Silence Could Be a Mistake Ahead of ‘With Love, Meghan

Meghan, the Duchess of Sussex, has been advised to maintain a consistent presence on Instagram, particularly as excitement builds for the release of her new Netflix show, With Love, Meghan. PR expert Riley Gardiner has warned that Meghan’s prolonged silence on social media could harm her brand, potentially leading fans to lose interest.

The expert emphasized the importance of staying in the public conversation by regularly posting authentic yet meaningful content. “Meghan Markle should absolutely keep her social media presence active in the lead-up to With Love, Meghan. Waiting until March 4 to post would be a mistake,” Gardiner told The Express. “Silence is more of a brand killer than a strategy,” Gardiner explained.

“If she stays quiet for too long, people will get bored, and the headlines will shift elsewhere—no one has the patience for that level of mystery anymore,” Gardiner suggested that Meghan strike a balance by posting once a week, a frequency that keeps her relevant without overwhelming her audience.

“Regular posts are a must—something that keeps her in the conversation without going overboard. Once a week seems like the sweet spot,” she said. The PR expert also shared advice on what Meghan should post, recommending content that feels authentic but avoids being overly self-indulgent. “Content-wise, her posts should feel authentic, but not too self-indulgent,” Gardiner suggested.

“A photo of her children’s birthday? Sure. But it should carry some weight, not just a ‘happy birthday’ tag. Something about her reflections on motherhood and how she’s shaping their futures.” The recommendations come amid reports that Meghan is considering launching her own lifestyle magazine in 2025, signaling her continued focus on shaping her personal brand.

Meghan’s new Netflix show, With Love, Meghan, has already drawn attention with its trailer, and keeping her Instagram active could help sustain that momentum. Social media has long been a powerful tool for public figures, especially for those like Meghan who balance celebrity and advocacy.

While Meghan has kept a relatively low social media profile in recent years, Gardiner’s advice highlights the importance of maintaining a connection with her audience. With the upcoming show and potential new ventures on the horizon, staying active online could prove vital for keeping fans engaged and supportive of her evolving brand.

As Meghan continues to navigate her post-royal career, her social media strategy may play a pivotal role in ensuring her success and maintaining her influence.